One. important considerations for complete customization
1、The style of the customized bathroom should be consistent with the overall home design.
In everyday life, many friends see appealing bathroom products and want to purchase a complete set for their own homes. However, they often find that the products they buy don't quite fit their existing décor, essentially meaning they are unattractive and don't match the overall style. Therefore, it's essential to determine the desired bathroom style before starting any renovation work, and to begin designing the bathroom space accordingly.
2、Custom bathroom design should be tailored to the bathroom's area.
Since it's a custom bathroom, it possesses advantages that standard products cannot. For example: a designer provides one-on-one service. based on your preferences and space conditions, they offer multiple design options. Your custom bathroom can also be designed according to the house's floor plan and dimensions, perfectly matching the structure and minimizing complexity, as simplicity is the current trend.
3. Customized bathroom installations require prior site inspection.
Due to the inherent nature of custom orders, the possibility of returns is generally very low, so caution is advised. When ordering, avoid excessive cost-cutting, as human visual inspection of quality is limited. The materials, accessories, and workmanship of custom products will inevitably affect their actual use. Therefore, thorough inspection and final confirmation are essential.
Two. What are the common problems encountered when customizing for "Quanwei"?
Question 1: Lack of standards and specifications
Due to the low entry barriers and vast market potential of the customized home industry, the industry is currently in a rapid development and chaotic competition phase. Customized products lack both national and industry standards; there are also no technical specifications or installation and acceptance service standards. Businesses and consumers rely solely on contracts, which can lead to disputes between customized home manufacturers and consumers. It is imperative to establish product standards, issue industry regulations, and promote industry integrity. only by clearly defining standards can we avoid future complications.
Question 2: Long service chain
Bathroom products encompass a wide range of categories, including toilets, hardware, and bathroom fixtures. These categories differ significantly, with considerations such as dry-wet separation and space-saving layouts being crucial. Complete bathroom customization involves maintaining a high degree of consistency in product style and series. This requires complete uniformity in materials, including waterproofing, color, and style, demanding a thorough understanding of details and strong complementary capabilities to achieve consistent aesthetics. Complete bathroom customization encompasses both product customization and the provision of installation services. However, these two aspects represent distinct service categories, and companies that attempt to integrate product design and installation services can create complex and difficult-to-manage chains. Therefore, it is essential for companies to clearly define their role in complete bathroom customization, whether it involves product design integration and installation services or providing comprehensive after-sales and installation services. By focusing on core issues and achieving maximum value, companies can avoid the pitfalls of overly long and complex chains. In practice, many companies position themselves as material suppliers and collaborate with third-party professional installation companies, maximizing their respective strengths.
Question 3: Difficulty in user experience
"Winning the hearts of customers is the key to sustained brand development," emphasizing that "custom bathroom solutions" must gain consumer acceptance, and user experience is particularly critical. However, bathrooms are complex, requiring careful matching with the overall renovation process. This includes pre-planning for water levels, spatial layouts, and understanding homeowner lifestyles and family members. Comprehensive research is essential when planning the space. If dimensions are incorrect, installation issues are frequent, or after-sales service is lacking, homeowners are likely to experience "frustration." An industry expert stated: "In reality, the production of complete custom bathrooms is not the primary challenge. The biggest challenge is to enhance the user experience, making it convenient and comfortable for users."
Question 4: The pain associated with delivery cycles.
Currently, a major challenge for customized products in the entire region is the relatively long delivery cycle. Specifically, for bathroom customization, the time from order placement to actual installation is approximately 30-40 days. In today's fast-paced society, this delivery time is difficult for many to accept. If any human error occurs during this process, the situation will become even more complex. Therefore, delivery time is a major industry pain point. Industry experts have pointed out the problem: "If the product range is complete, it is easy for the variety to lead to a long delivery cycle. However, if consumers choose too few products, it cannot demonstrate the brand's strength." This is a difficult choice. Companies are also trying to shorten the delivery cycle, with some achieving 15-day delivery.
Question 5: High prices deter consumers, while low prices harm businesses.
Due to the higher technical barriers and complexity, "Quanwei Customized" should command a larger premium. However, in the highly competitive bathroom industry, price wars are a common business practice, and most consumers are highly sensitive to price ranges. From a regional perspective, consumers in first-tier and second-tier cities have adapted to the model of customized furniture such as wardrobes and cabinets, and there is a high level of acceptance for bathroom customization. However, the acceptance rate among consumers in third and fourth-tier cities still needs improvement, and this is also related to the consumption power of the consumer group.
Question 6: Distributor thinking needs to be fundamentally changed.
For most brands, the primary point of contact with consumers is through distributors. Therefore, unifying the thinking of distributors and implementing a clear strategy is crucial for the company. In fact, the distributors surveyed expressed strong interest in the "full customization" approach, but some were reluctant to invest heavily. They preferred to optimize existing operations rather than starting from scratch.From a distributor's perspective, the transition from simply selling products to selling marketing and a lifestyle requires a more systematic and standardized service model, which places higher demands on both manufacturers and distributors. This includes conducting design measurements and planning the entire bathroom space layout, as well as post-installation services. This requires a complete service system to guide distributors and align them with the manufacturer's vision.